In the world of real estate, effective marketing plays a crucial role in attracting potential buyers and closing successful deals. While traditional methods like images and textual descriptions have long been used, the power of video as a marketing tool cannot be overlooked.

Family looking at real estate video

With advancements in technology, automatic video generation using video editing APIs like JSON2Video has revolutionized the way real estate properties are presented to buyers. In this article, we will explore the benefits of using video as a marketing tool for real estate and how video automation can enhance the process.

Captivating Visual Experience

Videos provide a dynamic and immersive experience that engages potential buyers in a way that static images and text descriptions cannot. With automatic video generation, real estate agents and marketers can showcase properties in a captivating and visually appealing manner.

Example of a real estate video created with JSON2Video

By incorporating shots of the property's interior, exterior, amenities, and nearby attractions, videos provide a comprehensive view, giving buyers a realistic sense of the property's ambiance and features.

Video automation allows real estate professionals to tell a story and evoke a sense of lifestyle associated with a property. By incorporating music, voiceovers, and carefully selected visuals, videos can create an emotional connection that resonates with potential buyers, making them more likely to envision themselves living in the property.

How to automate videos for Real Estate

The following is a step-by-step guide on how to automate video creation for real estate marketing.

video automation workflow schema

Your data

It's probably the case that you have a database, an Excel sheet, an API or even a plain CSV or JSON file with tens, hundreds or thousands of records of your available properties on sale. The magic of video automation is that it can be used to create videos at scale by connecting a your data source to a template.

If you are a real estate agent, you may want to integrate with an existing data platform that has a database of available properties. For example, MLS Router, by Realtyna, is a service platform for real estate agents that allows them to connect with MLS and other data sources to create custom real estate listings.

Select a video template

Once you have your data source ready, then you need the video template you want to apply. You can choose from pre-designed video templates or you can create your own video templates using a visual template editor.

If you subscribe to any of our paid plans1, we include the professional service of creating a 100% custom video template for you.

1: Professional plan or higher.

Example of a real estate video created with JSON2Video

Time and Cost Efficiency

Creating high-quality videos traditionally required substantial time and financial investments. However, with automatic video generation using APIs like JSON2Video, the process becomes streamlined and cost-effective. These APIs provide pre-designed templates and customizable options, enabling real estate professionals to generate videos quickly and efficiently. By automating the video creation process, marketers can allocate more time and budget to other critical aspects of their business.

Published on May 25th, 2022

David Bosch
David Bosch David is an experienced engineer, now collaborating with JSON2Video.